Social Bookmarking in SEO is an off-page technique that includes saving or bookmarking relevant content from your blog to specific URLs and websites on social bookmarking websites.
To understand it better, let us split the term – ‘Social’ and ‘Bookmarking’. Social platforms are the ones on which users interact with each other. Bookmarking is an activity by which links are saved. This is an integral part of the link-building activity in SEO. The social platforms provide high-quality backlinks for the new websites or content in the industry.
Since these social websites have high traffic, the social bookmarking activity allows the users to create high-quality links and attract relevant referral traffic along with gaining stature in the eyes of the search engines like Google.
Benefits of Social Bookmarking
These links that are created on social platforms provide multi-pronged benefits to blogs and users alike. The main benefits are as follows:
- Builds high-quality backlinks
- Provide referral traffic
- Helps in faster indexing of content on Google
- Improves on-page engagement and metrics by attracting relevant traffic
How to do Social Bookmarking?
Here is how you can go about creating links on the Social Bookmarking websites:
- Choose the URL that you plan to promote
- Create a description describing your article
- Login to the Social Bookmarking website
- Modify it as per the topic being asked on the Social Bookmarking website
- Submit the content
Here are some pro tips that you can follow in order to create high-quality links for your website:
- Choose relevant industry topics to add links
- Add relevant and limited number of tags to your content
- Go through the guidelines of the Social Bookmarking websites to avoid getting penalized
- Describe the destination web page clearly to the user
- Avoid bookmarking a single URL multiple times on the same website and post
- Always keep a record of all social bookmarking links that you have created
Top 10 Social Bookmarking websites (2021)
Google Bookmarks | DA 100
Google Bookmarks is a bookmarking function available to all Google account holders. It is important to note here that this is completely separate from saving bookmarks on your browser, chrome included.
LinkedIn | DA 97
LinkedIn is one of the most popular professional social networking websites in the world. It is a great platform to build credibility and a strong personal brand.
Vk.com | DA 96
VK.com is a social networking platform popular in Europe. The functionalities are similar to other social networking platforms available in the market.
Facebook | DA 95
Facebook is the largest social networking website in the world. Since it also focuses on news and trends using hashtags and keywords, you can use it to drive high traffic by posting relevant content on the platform.
Myspace | DA 95
Myspace is a popular social sharing website that allows users to submit content/blogs on its feed. Users can submit a feed, URL and choose a related category.
Pinterest | DA 94
Pinterest is an image-based social sharing platform that is used by over 250 million people on a monthly basis. It is one of the leading image-based social sharing platforms in the world.
Instagram | DA 93
Instagram is one of the fastest-growing social networks in the world. Owned by Facebook, Instagram is a visual-heavy platform that includes images and videos.
Twitter | DA 93
Twitter is a microblogging platform that can be used effectively for Social Bookmarking. Twitter also has millions of followers and generates 500 million tweets/day.
Slashdot | DA 91
Slashdot shows the latest stories to its users. The stories are submitted across categories like technology, books, management, etc.
Reddit | DA 90
Reddit is one of the most popular Social Bookmarking platforms available. It has over 330 million active users on its website and includes articles on many topics.
List of High DA Social Bookmarking / Sharing Sites 2021
|S. No.||High DA Social Bookmarking Sites||Domain Authority (DA)|
List of Dofollow Social Bookmarking / Sharing Sites 2021
|S. No.||Dofollow Social Bookmarking Sites||Domain Authority (DA)|
List of High Quality Social Bookmarking/Sharing Sites
|S. No.||High Quality Social Bookmarking Sites||Domain Authority (DA)|
Other key benefits of social bookmarking are as follows:
- Helps in improving SERPs of the linked articles in the long run
- Helps in the improvement of DA and PA of the website being linked
- One of the best ways to generate backlinks for the website
It is often said that Social Bookmarking has lost its relevance after Google’s update in 2019. However, one should not forget the fact that Social Bookmarking drives referral traffic and still plays an important role in the off-page SEO of the website. Social Bookmarking still offers a lot of return on the activities undertaken as part of this exercise.