Learning Digital Marketing has been on the mind of many new-age marketers. Gone are the days when deep knowledge about televisions, radio and out-of-home advertising was considered as the only key pointers for selecting a good marketer to do the job.
With traditional marketing channels registering a decline in retaining the attention of the target users and more users spending considerable amount of time on digital media platforms, learning the art and science of digital marketing has become one of the most important skill for modern marketing. Deep understanding of digital media and platforms is considered as one of the key requisites to make a killing. And what best way to learn it from the experts.
Here we give you a list of best digital marketing books that are a must-read for everyone who wants to understand digital marketing.
1. Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Released: Nov 26, 2013
Don’t go by the title, the book by Gary Vee packs a punch when it comes to art or science of winning public opinion using social media marketing. Rather than just helping you building a bigger audience on the social media platforms, the book also helps you with advice relevant for getting better at the overall SMM tactics.
As the book focuses exclusively on social media marketing, it gives out clear ways by which attention could be attracted on social media. For people interested in the social media marketing function, it is a must read.
Author: Jay Baer
Released: June 27, 2013
Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of multiple books. This one by him focuses on the experiences of over 700 brands trying to improve its marketing strategies and gives learning experiences to the reader. Trust between the consumer and seller is the very foundation that this relation could be established. Without trust, it is not possible to grow and improve.
Youtility is a go-to resource if you are trying to build customer relationship with a high amount trust. It covers the important aspect of how you can stay ahead of the completion in the every changing digital world and continue to delight the consumer. As the book gives genuine approaches rather than building up on false hype to convert prospects, it is a must-read for those looking at building new or repairing old relationships with their customers.
3. Epic Content Marketing
Author: Joe Pulizzi
Released: October 16, 2013
Joe Pulizzi is founder and chief content officer for Junta42, a leading online resource for content marketing. He is fondly known as the ‘god of content marketing’. In this book, he explains how marketers should focus on winning the audience with letter clutter and marketing. The focus is on the content that the consumer is willing to share rather than the endless collaterals and sales copies brands throw at the consumers.
The author strongly advises companies to stop blowing their own trumpet and finding a narrative and sticking to it in thick and thin to find the real voice of the brand.
4. Permission Marketing
Author: Seth Godin
Released: Feb 20, 2007
Seth Godin is one of the best known name in the digital marketing industry. A search on google or YouTube about Seth will give you a great perspective about his offerings and teachings to several brands. However, if you are looking at a go-to resource to consumer his knowledge, you have to read Permission Marketing.
This is a must-read book for aspiring marketers and experts alike. The concept of Permission Marketing is inversely proportional to ‘Interruption Marketing’ and focuses on treating permission as a privilege. In fact, Seth also advises brands to own the responsibility to share relevant content with the audience. Buy the book to dive deep into the concept.
5. The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Author: David Meerman Scott
Released: Oct 5, 2015
This book has already been translated into 30 languages and is considered as a ready reckoner for small businesses who are struggling to craft marketing and PR strategies in the online world. Not only does the book provides a step-by-step guide on improving the sales and visibility online, it also encourages usage of traditional marketing methods like public relations to expand the online userbase.
This one provides a reliable template for the small businesses and guides its readers to design marketing and PR strategies that work and give returns in the long-term.
6. See You on the Internet: Building Your Small Business with Digital Marketing
Author: Avery Swartz
Released: 26 March 2020
With her 14 years of experience in the online world, Avery takes the reader through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising in this well put out book. It is a good pick for small businesses that are trying to make a mark in the online world. She does not stops at providing a deep understanding about various channels of online marketing but also provide a good understanding of how to track the results.
The book provides a step-wise approach towards building the brand, increasing sales and generating more revenue. With the world moving digital at a lightning speed, the book provides a deep understanding towards online channels that provides the ammunition to tread these waters.
7. Digital Marketing For Dummies
Author: Ryan Deiss and Russ Henneberry
Released: Dec 27, 2016
The ‘For Dummies’ tag always gives a sense that this will explain concepts from the very basic level and people who want to understand the basics of digital marketing before moving to advance terminologies can rely on Digital Marketing For Dummies to do a good job.
The wide length and breadth of digital marketing concepts have been covered under the book in great detail. The easy to understand language and ability to teach in a simple manner makes it one of the leading resources available in the market today.
8. The Art of SEO – Third edition
Written By: Eric Enge, Stephan Spencer, and Jessie Stricchiola
Release Date: Feb 20, 2007
The Art of SEO is a long book with almost a thousand pages but it is regarded as one of the best books ever written on SEO. The three authors – Eric Enge, Stephan Spencer, and Jessie Stricchiola – have spent decades combined understanding the functioning of search engines and a result, the book provides the most comprehensive and deep understanding of how search engines work.
If you want to understand SEO deeply and make it your profession, The Art of SEO is a must-read. This will not only give you that competitive edge but also provide a deep understanding of both basic and advance concepts.
|Jab, Jab, Jab, Right Hook||Gary Vaynerchuk||224||679|
|Epic Content Marketing||Joe Pulizzi||352||2053|
|Permission Marketing||Seth Godin||252||322|
|The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly||David Meerman Scott||480||1809|
|See You on the Internet: Building Your Small Business with Digital Marketing||Avery Swartz||208||1360|
|Digital Marketing For Dummies||Deiss and Russ Henneberry||328||559|
|The Art of SEO – Third edition||Eric Enge, Stephan Spencer, and Jessie Stricchiola||994||2100|
You can also visit DigitalDeepak‘s list of books for Digital marketers.
The above list covers a wide variety of topics and specialties at the same time to give the best digital marketing books for marketers in 2021. In case you want an overall idea about the various aspects of Digital Marketing, we have got you covered. At the same time, in case you want to dive deep into SEO, content marketing or social media marketing the above list will provide a fair idea about the best options available in the market.
Do comment in case you feel some book that should be added in the list above!