Once you have been through with the basics of content marketing. It is now time to look at the various types of content marketing.
There are several methods or mediums on which you can market your content to the consumers. These can be divided into the following:
1. Blog Posts Content Marketing
In case you haven’t already noticed, you are reading a blog post. This a blog post about content marketing and its several components. It forms a part of the content marketing niche, then the blogging niche and ultimately the digital marketing niche.
Similarly, you can look for ideas in your niche and come up with blog posts that are able to engage, provide knowledge or solutions to the users. In today’s time, blogs have emerged as a strong area of engagement for the users.
Blogs can be around 500 words to as long as 5000 words, depending on what works better for your niche and audience.
Blogs are an effective way to provide value to your audience and expect a loyal user in return. But as all good things, establishing a blog takes time and requires a strong content pipeline to keep the reader hooked to the platform.
2. E-books Content Marketing
The e-books are detailed form of content that is typically used as a lead magnet to get users into your funnel.
For instance, benefits of content marketing can be a blog post while an e-book will have basics of content marketing, types, benefits, challenges, various platforms and other content to make it a comprehensive piece of information that the user will receive in exchange for his/her email or/and phone number on content marketing.
This way, businesses are able to generate leads in exchange for the high-quality content they are providing to the user, usually for ‘Free’. Creating a good e-book might take a lot more time than putting down a blog, but in the long run, an e-book has the potential to provide much more value to the business than a plain blog.
3. Videos Content Marketing
It is 2021 and videos are one of the most effective ways to interact with users.
Videos are great because you can access them on the go, they are easy to consume and bring the point home.
According to Wyzowl Research, consumers continue to use video as an integral part of their journey with brands, and are excited to see even more video content in the year ahead.
Videos can cost almost zero and a bomb depending on the quality, content and what you plan to cover in the video and how. But videos are more engaging than plain content and is working well with the consumers.
Best part: You can then use videos that you create almost anywhere, from your main website to your blog, your social media page, or in your email campaigns.
Expert tip: Always create captions in your videos and a text introduction so that humans are able to easily navigate their way to what they really want to see.
4. Infographics Content Marketing
Infographics are one of the coolest and effective tools to communicate complex information to the user.
It is one thing to be able to explain a complex concept and absolutely another to present it in a simple and colorful way in an infographic. As infographics are not easy to create, need a lot of thinking and drawing, many digital marketers will tell you to avoid it as it increases their work but let me unravel the truth for you.
Infographics HAVE the ability to take your content ‘Viral’. That’s what we as marketers want to do. Infographics provide a lot more value to the user in a concise and easy-to-understand manner.
5. Social media Content Marketing
Having a good blog with a decent following but not using social media to distribute your content?
You can easily use social media platforms like Facebook, Twitter, Instagram, LinkedIn etc to market your content and increase its reach.
For instance, a blog can become a content post on Facebook and LinkedIn while the images used can be a part of the Instagram account and a few key sentences about it on Twitter. You will have to see which platforms work better for you and go double down on them.
Having a strong social media following will not only help you in gaining instant traction but will also help a lot in brand building in the long run.
6. Podcasts Content Marketing
Podcasts in the new thing, Right? You got it. Podcasts have emerged as another medium to market your content to users who are always on the go or simply want to listen to audio without being glued to a screen all the time to see that video.
Podcasts give you the independence to talk to your users in an interesting format where the users are willing consume your content on the move. This medium is going up fast and you should board the Podcast train before it is too late.
7. Templates Content Marketing
Templates are a great way to generate a loyal set of users from your audience. You can offer users the solutions they are looking for within your niche.
For instance, in the digital marketing niche, you can offer them a template to create a video course in 48 hours. They can use the template provided by you and create an independent course of their own which they can then market to other aspiring digital marketers. Sounds cool, right?
Creating templates is time taking but rewarding. In fact, it is all about giving insane value to your users so that they keep coming back to you.
So, go on and experiment by yourself on the various content marketing routes detailed above and be astonished with the results you are able to achieve in the long run. Remember, content is a long term game to success where consistency pays and how.