Lead Generation is one of the most important activities in Digital Marketing. Lead Generation is the process of creating a database of users who have shown interest in products or services that the company is offering by using a mix of outbound and inbound marketing activities. The definition of lead generation is much smaller as … Read more
The internet has become not only an important part of our lives but very much an essential one. Many of the world’s business activities are conducted on the internet, and few of them are as prolific and in-demand as a career in Digital Marketing. Digital marketing career is one of the most popular fields for … Read more
SEO activities are a critical piece in the overall success of your blog. SEO can be further divided into on-page and off-page SEO. Off-page SEO is about the activities that are executed outside your website or blog to influence the position of your website in search engine result pages (SERP). On-page SEO is all about the … Read more
Digital marketing is the process that connects advertisers with their audiences across the digital world with a strategy. It is another medium for marketing your products or services on a digital channel. To make an impact in the digital world, it is important to learn the skills and tactics from digital marketing experts who have … Read more
Digital Wallets provide easy access to funds through mobile phones without the worry of carrying a credit or debit card when going out. Digital Wallets have also made online shopping from home or paying bills easy. Here are the top 10 digital wallets in India.
Digital Marketing Blogs are what keep professionals, students, start-ups and business owners like you updated with the industry trends. With the rise of the internet, the importance of the digital medium has increased manifold. Also, the blogs we read on the website, social media, and other digital platforms are written aiming to provide authentic and … Read more
Affiliate marketing is a technique by which an advertiser pays a website (also called an affiliate) a commission to generate leads or orders from the traffic the website is able to generate. Affiliate marketing is based on affiliate performance, which is rewarded each time a visitor takes an engaging action after contacting promotional content.
Social Bookmarking in SEO is an off-page technique that includes saving or bookmarking relevant content from your blog to specific URLs and websites on social bookmarking websites. To understand it better, let us split the term – ‘Social’ and ‘Bookmarking’. Social platforms are the ones on which users interact with each other. Bookmarking is an … Read more
Once you have been through with the basics of content marketing. It is now time to look at the various types of content marketing. There are several methods or mediums on which you can market your content to the consumers. These can be divided into the following: Blog Posts E-books Videos Infographics Social media Podcasts … Read more
A content marketing plan is all about constructing a solid strategy to communicate and engage with your users or prospective consumers, no matter when and how when they plan to convert. Even if you have been in the area of content for years and know content development like the back of your hand, it is … Read more